Pearly White Lies - Dental Holidays You Can’t Trust

Pearly White Lies is a no-filter brand that exposes the true reality behind the popular Turkey Teeth trend. Through spoof ads and honesty Pearly White Lies breaks down the allure of dental tourism and exposes what really happens when you chase a perfect Hollywood smile abroad. Low expectations are encouraged.

Insight:

Teeth have become fashion accessories not vital organs.

Idea:

Pearly White Lies: Dental Holidays You Can’t Trust.

A young woman with dark hair, wearing sunglasses and a red tank top, smiling outdoors against a blue sky background.
Part of a beach resort itinerary with events listed from pages 3 to 16, including pre-flight briefing, love at first bite, brace for impact, local lingo, cloud nine dentistry, liquid lounge, and the final landing, with a woman in a red bikini enjoyin
A flyer with a photo of a smiling woman in a pilot's uniform sitting in the cockpit of an airplane. The flyer has red and black text, including a quote about beauty and dental services, and contact information for a dental holiday company, Pearly Whi
Two people, a man and a woman, are swimming and playing on a pink float in a bright blue swimming pool. They seem to be enjoying themselves, with the man holding the woman and both laughing.
A collage of four photos of people enjoying summer activities, with a text block on the right describing a humorous anniversary story involving a trip to Turkey and a humorous exchange about their wedding anniversary.
Infographic poster for Boeing 737-300/800 safety procedures. Step 1: Place mask over nose and mouth for oxygen. Step 2: Brace for impact, sit down with head between knees, and hold onto the seat in front. Step 3: Exit the aircraft after removing your
A woman in a red bikini smiling atop a man in a swimming pool with a blue sky background. Promotional text for a dental holiday package, with a red sticker labeled 'Nothing Beats' and footer details about the offer.
A colorful magazine page titled "How to Talk Like a Local" featuring photos of smiling people with different hairstyles and sunglasses, and snippets of humorous text about veneers, crowns, and smile makeovers.
Group of young friends taking a selfie in a swimming pool
A map of Turkey in red with various statistics and illustrations about Turkish dentistry and tourism. Highlights include data on dental procedures, popular cities for dental work, and economic contributions from dental tourism, with small line drawin
Marketing flyer showing two men doing handstand push-ups on the beach with their legs raised in the air. The flyer promotes a dental holiday experience called 'Pearly White Lies' with pricing details and a warning about tooth sensitivity.
A page from a menu titled 'BOTTOMS UP!' featuring images of three colorful cocktails with descriptions and prices. The first is a watermelon wash, the second is The Antalya Amber, and the third is The Post-Op Pink.
Smiling blonde woman with blue eyes at an outdoor dental holiday advertisement with a cityscape and water in the background.
A woman with long blonde hair, closed eyes, holding sunglasses near her mouth, smiling gently, wearing a sleeveless top, with earrings and a necklace. The background includes promotional text about Turkey teeth packages, dental holiday services in An
A red prescription booklet with white text that reads "Dr White's Prescription" and "Pearly White Lies." The booklet contains a detailed dental prescription from Dr. P White, including patient information, diagnosis, instructions, and warnings, with
A dental invoice document from Pearly White Lies Klinik in Antalya, Turkey displaying various dental services, prices, quantities, and subtotals, with a red airplane icon at the top right.
A list of dental services with prices, including Root Canal Re-Treatment, Post & Core Build-Ups, Temporary Composite Restorations, Gum Healing Therapy, EMAX Crowns, Shade Matching & Lab Work, Bite Correction & Occusal Adjustment, Return Patient Subch
A display titled "Smile Gallery" featuring three framed photos of women smiling. The left woman has pink hair, red heart-shaped sunglasses, and bright red lipstick. The middle woman has dark hair in a ponytail, bright makeup, and a black top. The rig
Display panel with three framed photographs of smiling people beneath the title 'Smile Gallery' and the subtitle 'Behind every perfect smile is a story.'
A page from a dental advice booklet featuring a pink dental model with white teeth, along with text snippets of a Q&A about dental care and billing issues, set against a white and pink background.
A dental clinic consultation page titled "Ask Dr White" with images of a woman receiving dental treatment and a dentist performing procedures, accompanied by questions and answers about dental implants and care.
A promotional flyer for a beachside holiday package featuring two smiling people in swimsuits at a pool, with palm trees and red umbrellas in the background. Text overlay highlights "Unlimited Snacks, Unlimited Drinks, Unlimited Complications" with a
A health questionnaire form with a red background, indicating it's a limited edition post-op nausea sick bag, featuring checkboxes for symptoms like turbulence, post-surgical nausea, financial regret, and a disclaimer to fold carefully.
A framed advertisement for a travel package featuring a man and woman in a swimming pool on a pink float, with the man lifting the woman's legs and both laughing. The ad has a red border with bold white text, and includes icons of an airplane, hotel,

The Tooth Fairy of Advertising X D&AD New Blood Awards

Brands are suffering from Creative Decay — predictable content that fails to make a healthy first impression. My passion as the Tooth Fairy of Advertising is to restore the industry’s social smile. Targeting Uncommon Creative Studio, I’ve created a persona‑led campaign to prove that I’m the specialist they need.

Using Instagram X‑ray diagnostics, I turn the comment section into a Q&A surgery to engage with the creative community. My desired outcome is to get hired by Uncommon — moving from a student diagnosing the industry to a professional performing creative surgery on their biggest accounts.

Insight:

A brand’s visual identity is it’s social smile, and people judge it just as quickly.

Idea:

As the Tooth Fairy of Advertising, I help brands restore their social smile.

A blue poster titled 'The Tooth Fairy of Advertising' features two cartoon fairies in medical scrubs, masks, and butterfly wings holding clipboards. There is a blue name tag with 'Lauryn Bennett' written on it, and a caption reading 'Dental nurse tur
An infographic titled 'The Diagnosis' showing three stages: Problem, Insight, Idea. Each stage has a cartoon woman with different facial expressions and speech bubbles explaining the concepts related to branding and advertising.
Infographic with three cartoon characters showing signs of creative decay, AI plaque, and neglected creative check-ups, with text explaining each point.
An infographic titled "Patient Profile & Treatment Plan" featuring two cartoon characters with speech bubbles and a logo in the top left corner that says "The Tooth Fairy of Advertising." The infographic discusses desired outcomes and target audience
Diagram of a tooth with labeled sections explaining dental topics such as pulp, root, dentin, enamel, and gum, with colorful text boxes providing information about dental procedures and marketing strategies.
The image shows a workspace with a laptop, a black pen, a small potted succulent plant, a white wireless mouse, a cup of black coffee, and various dental care products including toothpaste, mouth spray, and dental kits with blue packaging. There is a
A digital graphic with a blue background promoting an X-ray series and Q&A surgery. It features three mobile phone screens displaying a social media post, dental equipment, and a mobile dental unit. The top of the image has a small character icon wit
A street scene featuring a large digital billboard with a broken glass effect and text reading "Break Glass in Case of Emergency". To the right, a blue van labeled "Mobile Dental Unit" parked on the street. On the left, a woman walking her dog past a

21 GRAMS X D&AD New Blood Awards

For the 21GRAMS brief, “Sexy, Safe and Vaccinated” reframes the MenB vaccine as a cultural flex for Black, Gay, and Bisexual men. The clinical stigma is bypassed by launching the Confidence Hub — a vibrant shipping container integrated into Pride spaces, festivals, and nightclubs to meet the audience where they’re celebrated.

Through creative touchpoints including expressive, vibrant condoms, plasters, and discreet sexual‑health kits, the narrative flips from patient to VIP. 16–25 year olds are inspired to take control of their sexual health.

Insight:

Gonorrhoea is the second most common bacterial sexually transmitted infection in the UK.

Idea:

Make the MenB vaccination part of a stigma‑free culture where people can feel sexy, safe, and in control of their sexual health.

A poster with a rainbow-colored border and a black background. It features an image of a person's arm with a bandage on it, indicating vaccination. The text on the poster reads "SEXY SAFE & VACCINATED" in pink, green, and blue lettering. At the botto
Digital graphic promoting vaccination advocacy with badges, bags, and colorful text on a bright green background.
Screenshot of a website window with a rainbow-colored background and a message about the menb vaccination, stating it was designed to protect against meningitis but can reduce gonorrhea risk by 30-40%. The window has a pink and purple theme with a sy
A digital graphic about gonorrhea, featuring a stylized computer window with a rainbow gradient on the left side. The window includes a search bar, navigation icons, and a syringe icon in the bottom right. The text states that gonorrhea is the second
A computer browser window with a rainbow-colored background on the left, displaying a webpage promoting men's vaccination against sexual health issues. The text states: "BIG IDEA: MAKE THE MEN B VACCINATION PART OF A STIGMA-FREE CULTURE, WHERE PEOPLE
A digital graphic highlighting the impact of gonorrhea on young men, featuring four photos of diverse men with colorful backgrounds, text about gonorrhea affecting 16-25 year olds and sexual minorities in the UK, and a hashtag #BESSEXYSAFEANDVACCINAT
Promotional poster for a community event promoting sex positivity, safety, and vaccination. The poster features bold pink and purple text on a bright blue background, with a purple shipping container labeled 'The Confidence Hub' and additional event
Image showcasing a sexual health kit called 'Wear With Pride'. The kit includes vibrant, expressive condoms in protective packaging and a colorful, abstract-designed box. The background is green with bold pink text highlights, emphasizing protection,

Wray & Nephew — Brand World‑Building & Integrated Touchpoints

Created as part of a customer‑journey brief, where I chose Wray & Nephew and built a full end‑to‑end brand experience rooted in my Jamaican heritage. I conducted customer research, built personas, and mapped the journey to develop culturally grounded touchpoints.

A black background with bright yellow text that reads "Wray & Nephew White Overproof Rum" and images of colorful cocktails in glasses with hands holding them, garnished with lime slices and herbs.
Diagram of a customer journey map showing stages: awareness, consideration, purchase, retention, advocacy with various icons representing activities at each stage, such as social media, online reviews, restaurants, bars, weddings, merchandise, recipe
Image showing a yellow and green envelope, a medical prescription with colorful handwriting, a hand holding the prescription, and a close-up of a printed prescription with a logo in the top right corner, all labeled "Tangible Touchpoint."
Bus stop shelters with advertising posters for Wray's Rum & Rave, featuring bright green backgrounds and yellow text, along with images of rum bottles and drinks.
A split image with a bus stop advertisement on the left and a double-decker bus on the right, both featuring branding for Wray & Nephew.
Infographic titled "Tangible Touchpoint" with images and recipes for a drink using Wray & Nephew White Overproof Rum, including ingredients and instructions for three variations: "Wray to Go," "Wray's Rum Punch," and "Parish Punch."
Promotional graphic for Audio Touchpoint radio show featuring a woman with headphones holding a smartphone, with text about the radio show and a logo for Wray & Nephew White Overproof Rum.

Let's Fill Some Gaps ✦ Call The Tooth Fairy of Advertising✦

Let's Fill Some Gaps ✦ Call The Tooth Fairy of Advertising✦