Meet The Tooth Fairy of Advertising
I’m Lauryn — a GDC‑registered dental nurse and Creative Advertising & Art Direction graduate specialising in insight‑driven creative strategy.
My background in dentistry gives me a grounded understanding of people, care, and communication. My creative training gives me the tools to turn those insights into ideas that shift behaviour and make complex topics feel human.
My personal brand, The Tooth Fairy of Advertising, merges these two worlds. It’s a playful but purposeful identity that allows me to diagnose creative cavities, bring clarity to healthcare storytelling, and keep brands feeling fresh, empathetic, and strategically sound.
At the heart of my work are my values: empathy, clarity, curiosity, and human‑centred creativity. Whether I’m building brand worlds, crafting behaviour‑change campaigns, or developing strategic narratives, I approach every brief with the same intention — to make people feel seen, understood, and empowered.
Experience and Training
Selected milestones in creative strategy, art direction, and design.
M&C Saatchi Open House
A 7‑week industry programme exploring creative strategy, brand thinking, and real‑world agency processes. Completed briefs, strategic challenges, and workshops led by teams across the M&C Saatchi Group.
UAL Graphic Design Short Course
An intensive course covering design fundamentals, layout, typography, and visual communication. Strengthened my ability to translate ideas into clear, compelling visual outcomes.
BA (Hons) Creative Advertising & Art Direction
Developing creative strategy, concepting, and campaign execution across multiple briefs. Blending insight‑driven thinking with visual storytelling to create work that’s both smart and culturally aware.