The Tooth Fairy of Advertising

Turning creative cavities into strategic smiles

As the Tooth Fairy of Advertising, I merge healthcare insight with creative strategy to diagnose creative cavities and keep brands feeling fresh. Insight-driven, human-centred, and fuelled by storytelling.  

Featured Projects

Pearly White Lies logo for my campaign exposing the reality of the Turkey Teeth trend.
Pearly White Lies logo for my campaign exposing the reality of the Turkey Teeth trend.
Playful dental‑themed graphic representing my Tooth Fairy of Advertising personal brand.
Playful dental‑themed graphic representing my Tooth Fairy of Advertising personal brand.
21GRAMS logo representing my MenB vaccination campaign for the D&AD New Blood brief.
21GRAMS logo representing my MenB vaccination campaign for the D&AD New Blood brief.
Wray & Nephew brand logo used for my brand-worldbuildingproject.
Wray & Nephew brand logo used for my brand-worldbuildingproject.

Creative Strategy ✦ Insight ✦ Brand Storytelling ✦ Cultural Understanding

Creative Strategy ✦ Insight ✦ Brand Storytelling ✦ Cultural Understanding

Additional Creative Projects

Gymshark logo in black and grey.
Gymshark logo in black and grey.
NEOM logo.
NEOM logo.
UAL (University of the arts London) logo
UAL (University of the arts London) logo
War Child logo.
War Child logo.
Hellmann's X D&AD New Blood Awards
Hellmann's X D&AD New Blood Awards

The Tooth Fairy of Advertising

The Tooth Fairy of Advertising

Let's Fill Some Gaps

Whether you have a question, an idea, or just want to say hello, feel free to reach out—The Tooth Fairy of Advertising is here to help.

An illustration of a healthcare worker with fairy wings holding a clipboard and wearing a face mask on a pink background, surrounded by a partial white circle with text.