NEOM X 15 Minute Brief

A wellbeing‑driven idea positioning Neom candles as small but powerful rituals that boost your mood one wick at a time.

Insight:

Health is wealth.

Idea:

Boost your wellbeing one wick at a time.

An indoor billboard advertisement featuring a large candle labeled NEOM and an image of a person doing a headstand, with the text "Neooooooooom" and "Illuminate your life" on a light blue background, in a modern interior space with benches and a tras
Large billboard in a subway station with a pink background advertising NEOM scented candles and a woman in a yoga pose, with black walls, a bench, and a trash can nearby.
An indoor advertisement billboard with a pink background, featuring a large candle labeled 'NEOM' and a silhouette of a woman doing yoga, along with the text 'Neogoooooorm' and 'Illuminate your life' in smaller font.

Gymshark X 15 Minute Brief

A rapid-fire concept exploring the unfiltered faces we pull during exercise, celebrating effort, honesty and the real expressions behind progress.

Insight:

We all pull faces when we exercise.

Idea:

Show your effort on your face.

Posters featuring people working out at the gym with the text "Chumping at the Bit"; gym interior with exercise equipment visible.
An outdoor fitness event with a two-story container structure. The upper level displays large photos of diverse, smiling people. The lower level has people working out with gym equipment, including weights and benches.
A Gymshark gym ID pass featuring a woman making a fierce face in a gym setting, with a background of gym equipment and a blurred gym interior.

Hellmann’s X D&AD New Blood Awards

A concept reframing Hellmann’s as the GOAT — the ingredient that quietly saves every meal and brings flavour to the forefront.

Insight:

No one ever mentions that, mayonnaise is a key ingredient in many meals such as BLT.

Idea:

Make Hellmann’s the main event of every meal.

Logos of Hellmann's and D&Q with a multiplication sign between them, indicating a collaboration or partnership.
Text on a light background with the words: INSIGHT - No one ever mentions that, mayonnaise is a key ingredient in many meals such as BLT. IDEA - Make Hellmann's the main event of every meal.
A billboard advertising food options, asking "Do you want some bacon, lettuce, and tomato with that?" with the phrase "Hell yeah" and the Hellmann's logo at the bottom right corner.
Three outdoor advertisement signs with a nature background, featuring text about different food options: chips, fish and chips, and deviled eggs, with the phrase 'Out of Home' at the top.
Shelves in a grocery store aisle displaying jars of Hellmann's mayonnaise with overlaid text that reads: "Point of Sale. Do you want some chips with that ?" including a plate of potato chips at the bottom right of the image.
A comic-style instructional graphic explaining how to make TikTok-style mayonnaise chips, showing drawings of mayonnaise, a restaurant table setting, a waiter, chips being dunked in mayonnaise, and a smiling person.
A woman standing outdoors next to a menu sign for Hellmann's restaurant, wearing glasses, a blue jacket, light-colored pants, and sneakers, looking at her phone.
Close-up of a white surface with blue text that reads: 'Do you want some ... with that ?'

UAL Graphic Design Short Course

A collection of visual experiments created during my UAL graphic design short course, exploring illustration, photography and mixed-media composition.

A graphic poster with a black and white illustrated woman speaking into a megaphone, surrounded by a pink circle on a bright green background. The poster contains the bolded words, 'FREEDOM OF SPEECH,' and the phrase, 'SPEAK YOUR TRUTH,' with female
A collage with a yellow background and pink border text. Central black and white illustration of a woman with an Afro hairstyle and a confident gesture. Surrounding elements include a hand holding a camera, a smiling mouth, and a crumpled playing car
A graphic illustration featuring a woman with an afro hairstyle, a black jacket, and a white shirt. An open black umbrella with blue raindrops and the word 'SECURITY' in purple is above her head. The background is cyan with a pink circle framing her
A white water bottle with the Stanley logo on a blue background
A person holding a white water bottle with a black logo, with the text 'HYDRATE THE RIGHT WAY' in large blue letters beneath the bottle.
A woman with dark hair, wearing glasses and hoop earrings, smiling with her hands resting under her chin, in front of a dark background, with white text above her head that reads 'HYDRATE LIKE A PRO'.
Entrance to a building with a sign that reads 'ual: central saint martins' on a brick wall, with an outdoor area featuring a bench, water fountains, and planters, in an urban setting.
Photograph of a large outdoor display with a picture of a woman doing a handstand on the beach, wearing a blue tank top and shorts, with a cityscape and hills in the background. The display has the name 'Sophie Green' and details about the location a
A white Stanley water bottle with a silver band near the top, standing upright against a light blue background, with a dark blue border and a reminder to stay hydrated written at the top.

War Child X D&AD New Blood Awards

An abstract album cover designed for War Child, visually interpreting a chosen song without revealing the artist or title.

A vinyl record is partially visible on the right side of the image. A collage features a hand holding a small martini glass, a silhouette of a disco ball, playing cards, dice, and various other objects set against a starry night sky background.
A surreal space scene with various objects, including a mirror with a human eye, a red bus, a vinyl record, a pair of dice, a poker hand, a disco ball, a hand placing a cherry into a cocktail glass, a disco ball, a person's arm, and a large reflectiv

Let's Fill Some Gaps ✦ Call The Tooth Fairy of Advertising✦

Let's Fill Some Gaps ✦ Call The Tooth Fairy of Advertising✦